Grow Your Revenue: Any Business Can Sell Online

July 6, 2020
When we think of selling online, we tend to think of services like eBay or Amazon, which are options for product-based businesses. However, if there is anything the pandemic has taught us, it is that most businesses can sell effectively online. It isn’t just for retail or product-based businesses anymore.
Selling products and services online means finding a digital way to supply a product or deliver a service. Many businesses who thought that they would not or could not sell online are discovering that not only they can do it, they are making a profit while doing so. 

Write Off New Purchases
When planning to go online evaluate your hardware needs. Many businesses are limiting their spending at the moment, but the good news is upgrading technology is covered under the government’s 150,000 instant tax write off.
 
Under the instant asset write-off, eligible businesses can claim an immediate deduction for the business portion of the cost of an asset in the year the asset is first used or installed ready for use.
Instant asset write-off can be used for:
  • multiple assets as long as the cost of each individual asset is less than the threshold
  • new and second-hand assets.

There are many things to consider when making purchases such as new computers, web-cameras, video conferencing microphones, headsets or even lighting. For example, a home studio to take photos of new products to post online. Each business will have its own needs, and as the current situation changes the business needs will too. The most important thing is to understand is that any equipment’s ultimate goal is to make the offerings really stand out to new customers. Be sure to spend the necessary amount of time and money to figure out what is critical and invest in that. Be sure to reevaluate periodically over time and make new purchases when needed.

Get Creative with Your Offerings
When offering new or adapted services online it is important to open your mind to what is possible and get creative. There is innovation happening in the world right now with online services. Bars are selling tickets online for limited seating on Friday nights. Gyms are streaming live classes on Zoom. Business training is taking place through online learning platforms. Most things that took place in the physical world can and are being done online. Think about what current services can be structured so they can be conducted online. Some things will need to change, but it is easier to start with something that currently exists rather than having to start completely new.

For product-based businesses most of the work comes with creating listings online. It is important to note that online competition in ecommerce is only going to grow. Ensure all websites are up to date with current integrated payment systems, customer service chat options and more.

Update Your Website
It is critical that websites are SEO compliant. They should be structured with the appropriate searchable tags and a site structure that leads a shopper to the exact item they are looking for. If a website hasn’t been upgraded or had an SEO audit recently this is highly recommended before spending time and energy in listing items or investing in plugins or templates that may not work for the business. While most businesses are conscious of costs, this is definitely not the place to reduce spending. A well-constructed website is critical to ensure all further efforts of time and money are not wasted.

Online Promotion Is Key
Once all equipment has been purchased and the website is up to date, it is time to get selling! This can be done with social media or with paid digital ads. This can feel very daunting if this is a new type of activity. The most important thing to consider when posting online is to be very clear about the value of the offering. For example, for an online cooking class, explain what the person will learn, how they can apply their new skills in the kitchen and show why your class is the best one to attend. If you are able to explain your value clearly, it takes the guess work out of it for your clients. 

A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. If you are wondering if your clients or customers are online, the answer is yes.

Taking the leap online is not a nice to have any more. It is critical for business continuity, to ensure all businesses have a future. If you would like more information on how to budget or structure costings for online sales and services please get in touch. We are always happy to help.

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By 360Accounting Services September 12, 2025
Effective debt management is crucial for the long-term stability and growth of any business. While debt can be a valuable tool for expansion and investment, uncontrolled or poorly managed debt can lead to significant financial distress. This document outlines key strategies for businesses to manage their debt effectively, ensuring a healthy financial outlook. Understanding Your Debt Landscape Before implementing any debt management strategies, it's essential to have a clear understanding of your current debt obligations. Categorise Debt: Differentiate between short-term debt (e.g., lines of credit, accounts payable) and long-term debt (e.g., mortgages, term loans). Interest Rates and Terms: Be aware of the interest rates, repayment schedules, and any specific terms and conditions associated with each debt. Debt-to-Equity Ratio: Regularly assess your debt-to-equity ratio to understand how much of your business is financed by debt versus equity. A high ratio can indicate financial risk. Cash Flow Analysis: Understand how your debt repayments impact your cash flow. Ensure you have sufficient cash flow to cover your obligations without straining operations. Strategies for Proactive Debt Management Proactive measures can significantly mitigate the risks associated with business debt. 1. Develop a Clear Debt Repayment Plan Create a detailed plan for repaying your debts. This should include: Prioritisation: Determine which debts to prioritise. Often, high-interest debts or those with strict deadlines should be addressed first. Budgeting: Integrate debt repayments into your overall business budget. Contingency Fund: Establish a contingency fund to handle unexpected expenses or downturns, preventing the need for additional debt. 2. Optimise Cash Flow Strong cash flow is the backbone of effective debt management. Accelerate Receivables: Implement strategies to collect payments from customers more quickly. Manage Payables: Negotiate favorable payment terms with suppliers, but avoid delaying payments to the point of damaging relationships. Control Operating Expenses: Regularly review and reduce unnecessary operating expenses. Revenue Growth: Focus on sustainable revenue growth through increased sales, new products, or market expansion. 3. Consider Debt Restructuring or Refinancing If your current debt terms are unfavourable or unsustainable, explore options for restructuring or refinancing. Lower Interest Rates: Refinancing can secure lower interest rates, reducing your overall cost of borrowing. Extended Repayment Periods: Restructuring can extend the repayment period, lowering monthly instalments and improving cash flow. Consolidation: Consolidating multiple debts into a single loan can simplify management and potentially reduce interest costs. 4. Diversify Funding Sources Relying too heavily on a single type of debt or lender can increase vulnerability. Equity Financing: Explore equity financing (selling ownership stakes) to reduce reliance on debt. Government Grants and Programs: Investigate government grants, subsidies, or loan programs that may be available to businesses in your industry. Strategic Partnerships: Form partnerships that can provide capital or reduce the need for debt financing. Monitoring and Review Debt management is an ongoing process that requires continuous monitoring and periodic review. Regular Financial Reviews: Schedule regular reviews of your financial statements, including balance sheets, income statements, and cash flow statements. Key Performance Indicators (KPIs): Monitor KPIs related to debt, such as debt-to-equity ratio, debt service coverage ratio, and interest coverage ratio. Adjust Strategies: Be prepared to adjust your debt management strategies as market conditions, business performance, or interest rates change. Conclusion Effective debt management is not about avoiding debt entirely, but about using it strategically and responsibly to fuel business growth while maintaining financial stability. By understanding your debt, implementing proactive strategies, and continuously monitoring your financial health, businesses can navigate the complexities of debt and achieve sustainable success.
By 360Accounting Services September 12, 2025
Raising Capital: Funding Options for Your Business Raising capital is a crucial step for businesses looking to grow, innovate, or simply sustain operations. Understanding the diverse funding options available can significantly impact a business's trajectory. This document outlines various avenues for securing capital, providing insights into their characteristics and suitability for different business needs. 1. Equity Financing Equity financing involves selling a portion of your company's ownership in exchange for cash. This method can provide substantial capital without the burden of debt repayment, but it means diluting ownership and sharing future profits. Types of Equity Financing Angel Investors: High-net-worth individuals who provide financial backing for small startups or entrepreneurs, usually in exchange for ownership equity. They often offer valuable mentorship and industry connections. Venture Capital (VC): Funds managed by professional investors that invest in companies with high growth potential. VCs typically invest larger sums than angel investors and take a more active role in the company's strategic direction. Crowdfunding: Raising small amounts of capital from a large number of individuals, typically through online platforms. This can be a good option for businesses with a strong consumer appeal and a compelling story. Private Equity: Firms that invest in established companies that are not publicly traded. They often seek to improve the company's performance and then sell it for a profit. Initial Public Offering (IPO): The first time a private company offers its shares to the public on a stock exchange. This allows for significant capital raising but comes with extensive regulatory requirements and public scrutiny. 2. Debt Financing Debt financing involves borrowing money that must be repaid, typically with interest, over a specified period. This method allows businesses to retain full ownership but adds the responsibility of debt repayment. Types of Debt Financing Bank Loans: Traditional loans from commercial banks. These can include term loans, lines of credit, and asset-backed loans. Eligibility often depends on the business's creditworthiness, cash flow, and collateral. Business Credit Cards: While convenient for short-term needs, business credit cards typically carry high interest rates and should be used cautiously for capital raising. Mezzanine Financing: A hybrid of debt and equity financing, typically used for expansion or acquisitions. It often involves subordinated debt that can be converted into equity under certain conditions. Bonds: Debt securities issued by companies to raise capital. Investors who buy bonds essentially lend money to the company in exchange for regular interest payments. This is usually an option for larger, more established companies. 3. Alternative Funding Options Beyond traditional equity and debt, several alternative funding options cater to specific business needs and stages. Grants: Non-repayable funds provided by government agencies, foundations, or corporations for specific purposes, such as research and development or community projects. Eligibility criteria are often strict. Bootstrapping: Funding a business with personal savings, early sales revenue, and minimal external capital. This approach allows entrepreneurs to maintain full control but can limit the pace of growth. Revenue-Based Financing: Investors provide capital in exchange for a percentage of the company's future revenue until a certain multiple of the investment is repaid. This is often suitable for businesses with predictable recurring revenue. Crowdlending/P2P Lending: Similar to crowdfunding, but individuals lend money to businesses with the expectation of repayment and interest, often through online platforms. Factoring/Invoice Financing: Selling accounts receivable (invoices) to a third party at a discount to get immediate cash. This is a short-term solution for managing cash flow. Conclusion Choosing the right funding option depends on various factors, including your business stage, growth potential, risk tolerance, and desired level of control. It is advisable to thoroughly research each option, consult with financial advisors, and create a comprehensive business plan to present to potential investors or lenders.
By 360Accounting Services August 19, 2025
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By 360Accounting Services September 12, 2025
Effective debt management is crucial for the long-term stability and growth of any business. While debt can be a valuable tool for expansion and investment, uncontrolled or poorly managed debt can lead to significant financial distress. This document outlines key strategies for businesses to manage their debt effectively, ensuring a healthy financial outlook. Understanding Your Debt Landscape Before implementing any debt management strategies, it's essential to have a clear understanding of your current debt obligations. Categorise Debt: Differentiate between short-term debt (e.g., lines of credit, accounts payable) and long-term debt (e.g., mortgages, term loans). Interest Rates and Terms: Be aware of the interest rates, repayment schedules, and any specific terms and conditions associated with each debt. Debt-to-Equity Ratio: Regularly assess your debt-to-equity ratio to understand how much of your business is financed by debt versus equity. A high ratio can indicate financial risk. Cash Flow Analysis: Understand how your debt repayments impact your cash flow. Ensure you have sufficient cash flow to cover your obligations without straining operations. Strategies for Proactive Debt Management Proactive measures can significantly mitigate the risks associated with business debt. 1. Develop a Clear Debt Repayment Plan Create a detailed plan for repaying your debts. This should include: Prioritisation: Determine which debts to prioritise. Often, high-interest debts or those with strict deadlines should be addressed first. Budgeting: Integrate debt repayments into your overall business budget. Contingency Fund: Establish a contingency fund to handle unexpected expenses or downturns, preventing the need for additional debt. 2. Optimise Cash Flow Strong cash flow is the backbone of effective debt management. Accelerate Receivables: Implement strategies to collect payments from customers more quickly. Manage Payables: Negotiate favorable payment terms with suppliers, but avoid delaying payments to the point of damaging relationships. Control Operating Expenses: Regularly review and reduce unnecessary operating expenses. Revenue Growth: Focus on sustainable revenue growth through increased sales, new products, or market expansion. 3. Consider Debt Restructuring or Refinancing If your current debt terms are unfavourable or unsustainable, explore options for restructuring or refinancing. Lower Interest Rates: Refinancing can secure lower interest rates, reducing your overall cost of borrowing. Extended Repayment Periods: Restructuring can extend the repayment period, lowering monthly instalments and improving cash flow. Consolidation: Consolidating multiple debts into a single loan can simplify management and potentially reduce interest costs. 4. Diversify Funding Sources Relying too heavily on a single type of debt or lender can increase vulnerability. Equity Financing: Explore equity financing (selling ownership stakes) to reduce reliance on debt. Government Grants and Programs: Investigate government grants, subsidies, or loan programs that may be available to businesses in your industry. Strategic Partnerships: Form partnerships that can provide capital or reduce the need for debt financing. Monitoring and Review Debt management is an ongoing process that requires continuous monitoring and periodic review. Regular Financial Reviews: Schedule regular reviews of your financial statements, including balance sheets, income statements, and cash flow statements. Key Performance Indicators (KPIs): Monitor KPIs related to debt, such as debt-to-equity ratio, debt service coverage ratio, and interest coverage ratio. Adjust Strategies: Be prepared to adjust your debt management strategies as market conditions, business performance, or interest rates change. Conclusion Effective debt management is not about avoiding debt entirely, but about using it strategically and responsibly to fuel business growth while maintaining financial stability. By understanding your debt, implementing proactive strategies, and continuously monitoring your financial health, businesses can navigate the complexities of debt and achieve sustainable success.
By 360Accounting Services September 12, 2025
Raising Capital: Funding Options for Your Business Raising capital is a crucial step for businesses looking to grow, innovate, or simply sustain operations. Understanding the diverse funding options available can significantly impact a business's trajectory. This document outlines various avenues for securing capital, providing insights into their characteristics and suitability for different business needs. 1. Equity Financing Equity financing involves selling a portion of your company's ownership in exchange for cash. This method can provide substantial capital without the burden of debt repayment, but it means diluting ownership and sharing future profits. Types of Equity Financing Angel Investors: High-net-worth individuals who provide financial backing for small startups or entrepreneurs, usually in exchange for ownership equity. They often offer valuable mentorship and industry connections. Venture Capital (VC): Funds managed by professional investors that invest in companies with high growth potential. VCs typically invest larger sums than angel investors and take a more active role in the company's strategic direction. Crowdfunding: Raising small amounts of capital from a large number of individuals, typically through online platforms. This can be a good option for businesses with a strong consumer appeal and a compelling story. Private Equity: Firms that invest in established companies that are not publicly traded. They often seek to improve the company's performance and then sell it for a profit. Initial Public Offering (IPO): The first time a private company offers its shares to the public on a stock exchange. This allows for significant capital raising but comes with extensive regulatory requirements and public scrutiny. 2. Debt Financing Debt financing involves borrowing money that must be repaid, typically with interest, over a specified period. This method allows businesses to retain full ownership but adds the responsibility of debt repayment. Types of Debt Financing Bank Loans: Traditional loans from commercial banks. These can include term loans, lines of credit, and asset-backed loans. Eligibility often depends on the business's creditworthiness, cash flow, and collateral. Business Credit Cards: While convenient for short-term needs, business credit cards typically carry high interest rates and should be used cautiously for capital raising. Mezzanine Financing: A hybrid of debt and equity financing, typically used for expansion or acquisitions. It often involves subordinated debt that can be converted into equity under certain conditions. Bonds: Debt securities issued by companies to raise capital. Investors who buy bonds essentially lend money to the company in exchange for regular interest payments. This is usually an option for larger, more established companies. 3. Alternative Funding Options Beyond traditional equity and debt, several alternative funding options cater to specific business needs and stages. Grants: Non-repayable funds provided by government agencies, foundations, or corporations for specific purposes, such as research and development or community projects. Eligibility criteria are often strict. Bootstrapping: Funding a business with personal savings, early sales revenue, and minimal external capital. This approach allows entrepreneurs to maintain full control but can limit the pace of growth. Revenue-Based Financing: Investors provide capital in exchange for a percentage of the company's future revenue until a certain multiple of the investment is repaid. This is often suitable for businesses with predictable recurring revenue. Crowdlending/P2P Lending: Similar to crowdfunding, but individuals lend money to businesses with the expectation of repayment and interest, often through online platforms. Factoring/Invoice Financing: Selling accounts receivable (invoices) to a third party at a discount to get immediate cash. This is a short-term solution for managing cash flow. Conclusion Choosing the right funding option depends on various factors, including your business stage, growth potential, risk tolerance, and desired level of control. It is advisable to thoroughly research each option, consult with financial advisors, and create a comprehensive business plan to present to potential investors or lenders.
By 360Accounting Services August 19, 2025
Analysing Financial Statements: What They Tell You About Your Business