We are a long way off from getting back to any kind of Covid Normal so start thinking in terms of pivots and plan as if stage 4 will continue indefinitely, do not wait for further news to get started on digital transformation in your retail, product or service business.

We have compiled a list of what to consider now to ensure you are ready for whatever comes next:

With the population in various stages of lockdown, people are bored and spending more time online than ever before! Internet usage is up 40% and everyone is streaming content, shopping online and finding new ways to learn. 

This provides retailers with a unique opportunity to engage with customers. If you have emails of your past and current customers now is the time to start a newsletter. It doesn’t have to frequent, nor does it have to be big news. Sometimes simple updates on your business or reaching out to check in is all that is needed to stay front of mind.

If you are not yet on social media, start your accounts now. Facebook and Instagram offer lots of ways to have fun with your customers. Use the live streaming functions, if you’re in apparel, film a video with styling tips for different body shapes, how to update your work from home wardrobe, or tips for measuring yourself to find the right fit online. Create some educational webinars teaching people how to learn new skills or how to use your new products or services. There has never been a better or a more inventive time to communicate your unique value!

Now is the time to focus on converting stock into cash. Due to lower spending and consumer confidence it’s ok to focus less on margin and more on cash. Leverage online marketplaces that resonate with your core customer group and offer free shipping and free returns to sell stock quickly.

There are ways for businesses to sell on Ebay and Facebook marketplace by listing stock. It is also possible to start your own website with built in ecommerce functionality. Check out Woocommerce and Squarespace as great low cost, easy places to start.

Supply chains pose a huge challenge for most retailers and product businesses. Globally production and distribution center activity has slowed down significantly due to shutdowns, higher shipping costs and slower freight and mail services. Think about where you either can find new stock or discover items that are more accessible locally.

The good news here is that many businesses are focusing less on export and more on how they can service their local markets. Take advantage of these new opportunities and leverage some previously export only quality stock for your business.

With stores in lockdown, retailers should be seeking to reduce lease costs. Most tenants will have access to support as the government has extended the moratorium on evictions. But be sure to start talking to your landlord now about your options once this support expires at the end of the year. Do not wait until December when the current scheme is set to expire, we do not know what further issues or setbacks may occur. So, plan for the future with today's reality in mind

It is well known the federal and state government is supplying support to businesses during this unprecedented time of business disruption. However, many local councils are also offering grants and support packages. Be sure to visit your local council’s website and social media pages for information on what packages and grant offers may be available during this time.

This year is and will continue to be unprecedented. But there is an upside to all of this. Any changes you make now within your business will only make it stronger. Having a clear plan for an increased presence online and alternative sources for stock will ensure you can pivot or refocus your efforts for whatever lies ahead.

Be sure to reach out with any questions, we are always happy to help review or recommend solutions and platforms that help make your business transformation easier.